According to United Nations’ International Telecommunication Union around 72% of the US adult population owns a smartphone, while in the Asian region, subscriptions for smartphones have increased steadily by an average of 40 percent every year for the past five years. In the period between 2010 to 2015, roughly around 200 million people around the world dropped their landline phones in favor of the smartphones, and in the same time period around 1.8 billion of cell phone subscriptions were added.
With these numbers, it is obvious to see that mobile technology is the business world’s new battleground. If you think that hiring mobile app developers is only for big business names like Amazon or Walmart, you are wrong. Even the small and medium scale businesses are finding huge benefits in having their own android or IOS apps.
Many business owners realize that investing in mobile apps is a smart business move. If you are an entrepreneur in San Francisco who is trying to build a brand, then what better way to establish this than hiring mobile app development in San Francisco to build your business mobile application that not only increases your efficiency, but builds client credibility? Nowadays it becoming increasingly common to find a small family-run hotel that has its own online reservation mobile apps and the wave of medium and small sized businesses that are following the trend in mobile technology is just beginning to rise.
Companies who are investing in their mobile apps are ahead of the game when it comes to online marketing. They are actually taking their marketing strategy to the next level by allowing the public to engage with them on a whole new level. If you still don’t have enough reasons why should invest in your own mobile platform, let me share this list of 5 reasons why your business needs a personalized mobile app.
1)- Adapt or perish. This one of the top reason why you should have a mobile app for your business. It is a common knowledge that customers are now transitioning to mobile everything at lightning speed, from learning to playing to shopping it is all done in their smartphones or tablets. You need to embrace the change, and look at the boundless number of ways you can benefit from it.
Even If you don’t invest in developing a mobile app for your business, that doesn’t stop your competitors. Whether you like it or not mobile technology is here to stay and you need to either adapt or perish. Your choice.
2)- An app makes your brand visible and accessible to your customers all the time. People are glued to their phones. The only time when people don’t have their phone with them at is perhaps maybe during a shower (and they make great waterproof casings for even then I hear.) This means that your customer or potential customer can browse and shop using your mobile apps any time of the day. They will do business with you whether they are on the bus, or just chilling out in the comfort of their home. Your company will be visible and accessible to your customer 24/7. All you need is to find awesome android app developer or IOS app developer than can develop the a mobile application that has the perfect blend of engagement and information to suit your business.
3)- Establish brand and recognition. Brand and recognition are two of the most vital components in marketing in which a mobile app can be of a great help. Think of your mobile app as a blank billboard where you can do anything you want do with it. You can make it cute, classy, functional, hip, shocking or whatever brand you want to establish. What you really need is an app that can be easily associated to your business. Even if your customer is offline or using a different app, they would regularly see your app icon on their phone screen and this would keep your company’s brand in their sight. In advertising, this is called “effective frequency.” A great mobile app can effectively contribute to your brand awareness and recognition.
4)- Improve customer engagement. One of the biggest benefits of having a mobile app is its high level of engagement with the customer. A functional mobile app can offer top-notch services to your customer. Your customer may also give you direct feedback which you may use in making adjustments and improvements.
5)- Mobile apps enable you to reach bigger markets. Mobile apps are like a billboard, but it is the kind of billboard that can be seen from New York to Somalia. With mobile apps, your business becomes boundless and location independent. Anybody with internet connection can be your potential customer.
There are millions of reasons why your business needs a mobile app. The five reason mentioned above is just the tip of the iceberg. Whether you like it or not, mobile apps are a vital component in any business today. If your business doesn’t have an app yet, you may hire a mobile app developer in NYC or bring in an in-house developer. Either way, your business could greatly benefit from it.
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